Haven’s SEO Strategy: Doubling Website Traffic & Revenue During a Pandemic
Projects Summary
Client Overview:
Exclusive, Michigan’s first licensed dispensary, wanted to capitalize on increased online cannabis demand during the pandemic. Despite their market-leading position, their website wasn’t driving the level of organic traffic or conversions expected. They needed a performance-focused SEO strategy to scale reach across all serviceable regions in the state.
Challenges
Under-Optimized Google Business Profiles: Their GBP listings weren’t driving local foot traffic or calls effectively.
Scaling for Multi-Market Access: They needed to appear in location-based searches across multiple cities in Michigan.
Low Organic visibility: Exclusive’s website lacked strong on-page SEO & wasn’t ranking for high-intent search terms.
The Solution
Comprehensive SEO Audit: Identified technical gaps, missed keyword opportunities, and local SEO weaknesses.
On-Site Optimization: Implemented schema markup, optimized meta titles/descriptions, cleaned up site structure, and improved page speed.
Local SEO Implementation: Built city-specific landing pages and managed local citations across all service areas.
Google Business Profile Management: Optimized listings, implemented review generation campaigns, and published weekly Google Posts.
Strategic Link Building: Deployed a niche backlink strategy to boost authority and improve rankings for competitive terms.
Key Takeaways
Targeted SEO and GBP strategies enabled Exclusive to dominate in multiple local markets.
ROI-focused implementation turned a one-time investment into a long-term growth engine.
Exclusive became a leading organic traffic driver in Michigan’s cannabis retail space.
