6-Cent Customer Acquisition: Ethos’s SEO Success Story
Projects Summary
Client Overview:
Ethos Dispensary is a multi-location cannabis brand focused on educating patients and improving lives through responsible cannabis use. With the onset of the COVID-19 pandemic, Ethos needed to strengthen its organic visibility and scale local traffic in a highly competitive, compliance-driven industry.
Challenges
Low Local Visibility: Ethos wasn’t dominating local search results across all store locations, limiting organic traffic and phone orders.
Content Gaps: Their site lacked keyword-targeted, patient-focused content that could capture search demand and improve engagement.
Scalability Issues: Ethos had multiple locations but lacked a scalable SEO framework to optimize across regions effectively.
The Solution
Local SEO Optimization: Deep on-page and technical SEO updates to location pages.
Keyword Strategy: Built content around patient search intent, compliant with local regulations
Scalable SEO Systems: Created templates for future store openings and expansion markets
Key Takeaways
Targeted SEO can produce real business growth with a modest budget
Hyperlocal content and conversion-focused optimization scaled traffic across multiple locations
Consistent, compliant SEO execution can compound over time to create sustainable order flow
