Question 1

What is AI search optimisation?

Accepted Answer

AI search optimisation is the practice of building your business's visibility in AI-powered search environments — ChatGPT, Perplexity, Google AI Overviews, and other large language models that increasingly answer buyer questions directly rather than returning a list of links. It encompasses GEO, AEO, LLM SEO, entity SEO, and AI Overviews optimisation.

Question 2

How much of local search is now happening through AI?

Accepted Answer

Estimates vary but studies consistently show that a growing percentage of informational and recommendation searches now begin in AI environments rather than traditional Google. For local service businesses, the shift is accelerating: buyers asking ChatGPT to recommend a plumber or Perplexity for the best dentist near them are a measurable and growing segment of total search demand.

Question 3

Do I need to choose between traditional SEO and AI search optimisation?

Accepted Answer

No. The underlying signals are deeply interrelated. Strong local SEO authority — entity consistency, review velocity, structured data, authoritative content — is also the foundation of AI citation likelihood. We build integrated strategies that improve traditional local rankings and AI visibility simultaneously rather than treating them as separate investments.

Question 4

Which AI search discipline should I prioritise?

Accepted Answer

For local service businesses, GEO (generative engine optimisation) and AEO (answer engine optimisation) typically produce the highest ROI because they directly address the buyer behaviour most likely to generate leads: recommendation searches and question-based queries. Entity SEO and LLM SEO build the foundation that supports all other AI visibility efforts.

Question 5

How do you measure AI search visibility?

Accepted Answer

We monitor citation frequency in AI-generated responses, track brand mentions in AI search outputs, measure featured snippet and People Also Ask appearances, and track direct brand search volume as a proxy for AI-driven brand discovery. Traditional local ranking metrics remain important alongside these AI-specific visibility indicators.

Question 6

How long does it take to build AI search visibility?

Accepted Answer

Initial AI citation improvements typically appear within 60 to 90 days of consistent entity signal building. Meaningful visibility in AI-generated recommendation responses develops over 4 to 6 months. Full AI search authority — where your business is consistently cited across multiple AI platforms for relevant queries — builds over 6 to 12 months of compounding investment.

Question 7

Do you require long-term contracts for AI search optimisation?

Accepted Answer

No. All engagements are month-to-month. We recommend a minimum 6-month commitment to see meaningful compounding AI visibility results, but we earn your business every month through transparent reporting and measurable outcomes.

Rank Where Your Buyers Are Actually Looking in 2026.

Six Channels. One Structured Approach.

AEO

GEO

LLM SEO

AI Overviews

Entity SEO

Zero-Click SEO

How AI Search Connects to Local SEO

Ready to Build Visibility Across Every Search Channel?