Rank Where Your Buyers Are Actually Looking in 2026.
Search has split into multiple channels. Google traditional results. Google Maps. Google AI Overviews. ChatGPT. Perplexity. Gemini. Each one requires different optimisation signals. We help local service businesses across the US and Canada build visibility across all of them.
AI Search, Explained
Six Terms. One Structured Approach.
Each AI search channel rewards different signals. We build visibility across all of them, starting with the channels most likely to generate results for your specific business type and market.
GEO — Generative Engine Optimisation
When buyers ask ChatGPT or Perplexity to recommend a local business, models cite businesses with strong entity signals and verifiable cross-web presence. GEO builds those signals deliberately. The goal is a citation, not a ranking position.
AEO — Answer Engine Optimisation
Search engines answer questions directly through featured snippets, People Also Ask, and AI summaries. AEO structures your content to answer pre-purchase questions, capturing buyers in research mode. It is a layer on solid local SEO, not a replacement for it.
LLM SEO — Large Language Model Visibility
Builds what language models know about your business from training and signal patterns: entity strength, credible mentions, and cross-platform presence. Foundational work with real measurement limits — no one can directly inspect a model’s weights.
Entity SEO — Business Clarity
Earns your business a clear entry in Google’s Knowledge Graph through consistent structured data, authoritative third-party mentions, and disambiguation. The foundation other AI visibility work builds on.
Google AI Overviews
AI-generated summaries above organic results, sourced from pages Google considers authoritative and synthesis-friendly. They reduce clicks below them and reward cited businesses with unmatched prominence.
Zero-Click Discovery
Optimising for presence across Overviews, snippets, People Also Ask, panels, and packs. The value is brand impressions along the buyer’s research journey, not just clicks.
The Foundation
How AI Search Connects to Local SEO
AI search optimisation does not replace local SEO. It amplifies it. A strong Google Business Profile makes you more likely to appear in AI Overviews for local queries. Strong entity signals make your business more citable in ChatGPT responses. Every element of our AI SEO agency approach is built on a local SEO foundation.
Service businesses that invest in AI search visibility without first building a strong local SEO foundation consistently underperform compared to those who treat AI search as an extension of local search, not a replacement for it.
Being discovered in AI-assisted search is one half of the equation. Responding when those prospects inquire is the other: lead response automation makes sure AI-driven discovery turns into booked work.
Google Business Profile
Increases AI Overview inclusion for local service queries
Local Citations
Strengthens entity recognition across AI platforms
Review Volume
Builds trust signals AI models use to assess credibility
Content Authority
Drives GEO and AEO inclusion in AI-generated responses
Schema Markup
Improves AI model comprehension of business identity
Ready to Build Visibility Across Every Search Channel?
Start with a Free 90-Day Local Growth Plan and discover where your business has the most immediate visibility opportunity across the new search landscape.
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